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The Anayu Story

As Pure As You

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Harnessing the essence of purity

Anayu, the brand, is the conceptualization of ace designer Ayushi Singh. With her design ingenuity and keen understanding of fabrics and raw materials, Ayushi brings to life outfits which embody the essence of purity, innocence, and grace.

Unique in every aspect

Every outfit under the label features the signature Anayu embroidery, a reflection of our brand values of purity, grace, and finesse. The signature design is the conception of our designer Ayushi Singh who has drawn on her values and knowhow to craft this unique motif that is synonymous with Anayu.

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Engagement lehenga online India

UNIQUE IN EVERY ASPECT

Every outfit under the label features the signature Anayu embroidery, a reflection of our brand values of purity, grace, and finesse. The signature design is the conception of our designer Ayushi Singh who has drawn on her values and knowhow to craft this unique motif that is synonymous with Anayu.

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Colour your world

The colour spectrum which has inspired the Anayu ensembles showcase the purity and vibrance of every shade, in their natural form for an inspired look that is as enchanting in the daylight as it is under the starry skies of the night.

Fabric-at the core
of design

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Georgette

Gorgeous georgette gives Anayu outfits their signature beautiful drape.

Pure Raw Silk

Appeal that is timeless, looks that are elegant are crafted with pure raw silk at Anayu.

Anayu
Organza

Light as air, ethereal organza is the showstopper of many a Anayu ensemble.

Pure linen

Natural pure linen shown off to its advantage in Anayu designs - a boon for those sunny days.

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Satin silk

Lustrous satin silk is harnessed for those graceful Anayu silhouettes.

Net

Peek-a-boo net fabric lends a mysterious air to our beautiful dresses.

AYUSHI SINGH

ayushi singh

A search for an outfit that would truly stand out led lawyer-turned-entrepreneur Ayushi Singh to found her fashion label Anayu where elegance is brought forth in minimalist designs. The pandemic-enforced lockdown, a desire for change, and the spark of ideas drove Ayushi and she found her true calling crafting her signature ensembles under the label. Inspired by the ideals of womanhood, Ayushi sought and found inspiration in the pure, untamed form of fabrics which she harnessed to design the graceful silhouettes which now form part of the Anayu collections. From the conceptualization of the design to the colour palette, the threads, the embroidery, to the ensemble in its finished form, Ayushi dedicates her mind and soul to every aspect of each of her handcrafted outfits.

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