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ENTER THE WORLD OF ANAYU BY AYUSHI SINGH – AND LOSE YOURSELF IN PURE FASHION

Minimalist luxury fashion has witnessed its sunrise and how. Everywhere around the world, people are turning to designer wear that can give them the niche look without the extravagance and OTT looks, which have, for long, defined high fashion. And what better way to experience its charms for yourself than exploring a label that is bred at home, in your country?

Anayu by Ayushi Singh is a label that is redefining luxury fashion with panache. With an eye on the design and fashion sensibilities of the contemporary fashionista, Anayu brings ensembles that are more than about just designer looks. The brand derives value from harnessing the purity of nature to give fashion connoisseurs an unparalleled experience through the perfect blend of form, fabric and silhouette.

With their origins in lawyer-turned-designer Ayushi Singh’s search for that magnificent outfit that drew eyes with its minimalism, each of the outfits under the Anayu label stands out for the purity it embodies. Every fabric, every thread, every colour and every motif has been chosen with care by designer Ayushi Singh to bring to life a collection that is an ode to womanhood.

Anayu’s signature collections include ethnic and Indo-western outfits that have been crafted from the purest fabrics such as silk, organdi, organza and satin silk, among others. Contemporary silhouettes are drawn upon to create easy-to-wear outfits that are reflections of the design sensibilities of the designer herself. The signature brand embroidery, with pearls and cutdana, adds that vibe of understated glamour to every Anayu outfit, while staying true to the brand’s penchant for pure fashion.

So, when you are in the mood for something different, something unique, something that is enchanting with is simplicity and purity at the very core, head to Anayu, and enter a world of pure fashion.

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